English
Often websites start with good intentions – a pleasant user experience, fitting design, engaging content and, of course, good search results. However, even more often, somewhere along the way the primary goals meet the lack of collaboration between different areas and SEO results seem lacking. Have you ever heard about UX (user experience), perhaps you are actively applying UX rules when developing your digital strategy? Maybe we could interest you with a few facts about UX helping out with SEO?
So how do you engage the user?
An average end-user will reach the make or break decision in 5 seconds after entering a website – pleasant design, easy to understand navigation, quick loading are the pivotal aspects of this decision making process. Once the user decided to stay around, your website is expected to present interesting, useful and engaging information. More often than not, this is where things fall apart – the end user meets the abundance, the lack or the inconsistency of information.
If you are aiming to increase return visits, repeat purchases or loyal clients, Econsultancy says that 95% of those, who participated in their survey stated, that good UX has a huge impact on their pleasant website visit and repeated visits.
UX (user experience) in simple terms is the continual effort to make your website pleasant in various respects – from useful content, to design consistency, to ease of navigation – it all matters and makes a big difference in the overall rating of your website. This stays true even from the search engine perspective – repeat visits, purchases, customer loyalty all point to one thing – what your website provides is valued by the users, so it might as well be indexed higher in the search results. Eventually, that’s what search engines are trying to achieve – provide the best search results that can be the most useful.
If you would like to find out more about UX and SEO working together to achieve the best results, feel free to browse our publication on the topic below, download it and bring it to the budget meeting or just drop us a line and we’ll get into the smallest details provided a cup of coffee.
